Rural Business Development

What I love about small Alberta communities is the cozy shops and pretty storefronts. At times when I see only a few shops I wonder what business opportunities could surface. I imagine that some community residents in rural areas yearn for a gas station, a gift shop, or some other small business that would add vitality, variety, and convenience to the community. So, why does this not happen? Or why do existing small businesses in rural communities fail?

At times, communities view private businesses as only beneficial to the owner. However, there are benefits to the community from local businesses such as employment; an increase in available goods and services; diversification in the economic base; dollars going back into the local economy; and an attraction of amenities to new and existing residents. Sometimes, a local business in a rural community can be an informal meeting place for residents, or a “hub”. In essence, small businesses in rural communities can increase some aspects of quality of life.

Local business owners sometimes need assistance to be successful. Patronizing a business is not always enough. At times local business owners may need assistance in writing a business plan, marketing strategies, tips on how to be innovative, and so forth. This does not mean that the business owner lacks business sense, but needs some support to strengthen their business skills. Where no Chamber of Commerce exists, developing a formal or informal business network within a region could assist local entrepreneurs. Drawing upon the local expertise in this manner builds collaboration in regions and communities, not competition.

On the other hand, local entrepreneurs need to be encouraged to begin new ventures. Sometimes the talent and business minds are already within the community, and this means new businesses do not always have to come from outside a community. Creating an atmosphere where local entrepreneurs feel welcomed and supported can go a long way.

There are several innovative ways to start, build, and maintain a business. The foundation lies within local support, collaboration, networking, and a willingness to go outside the box. Maybe develop a food co-op or have local residents invest $500 into the business and pay dividends. Partnerships in business can be very diverse and do not need to always be traditional.

So, as I continue to travel and explore rural Alberta I will keep my eye out for those small, unique and cozy shops. I will look for the friendliness of rural hospitality and go away with another grateful thought about why I love rural communities.

Note: Some of the ideas were adapted from Kinsley, M. (n.d.). RMI's Economic Renewal Program: An Introduction. Rocky Mountain Institute.