Tuesday, September 28, 2010

Closed, Closed, Closed

Heading back home after a long weekend meant quite a few hours of travel. What a better way to pass the time but to chat and drive with a hot chocolate. Finding an independent, non-chain coffee shop open on a Monday statutory holiday was challenging. Two very touristy communities had no such shops open. The only place to buy a to-go drink were gas stations and Tim Horton's.

How does this reflect on rural development? I do believe people need days off, especially the independent, small shop owners. However, on the last "big" weekend of the summer when there is expected high traffic, having a closed sign is unwise. That closed sign gives the message that "your business is not important to me".

One part of rural development is about delivering services to local residents and often to tourists. In my case, as a tourist I was turned away and dissatisfied; how often are local people in small communities dissatisfied? When businesses fail to meet the needs of the local residents then people shop elsewhere. Sometimes these needs are longer business hours, an increase in the variety of goods or services, and being responsive to customers. It may be challenging or not make sense to stay open when few people come in, but sometimes it takes time to get the word out that a business is open longer. Local residents have an equal responsibility to meet the needs of the business owners. Residents need to frequent local services and businesses for business longevity.

Rural development in one of those areas that helps to increase quality of life for people. Businesses and services aide in helping people shop local, create employment, increase economic strength, and build community. Often the local diner is the "hub" of the community where people stop to chat over coffee and food. Sometimes even a local event will be held at the local diner. Starting a business in a rural community encourages people's talents and passions, and even their dreams.

Turn the sign over to "open" even when it may not make sense and welcome people in- there may be some surprises.