Imagine a university student team of six and two professors travelling in a ten passenger van for three weeks throughout a pre-designated route in rural British Columbia. Major cities were avoided and the group ate at locally owned restaurants and stayed in locally owned accommodations. Some words that might come to mind would be insightful, powerful, amazing, fun, tiring, and educational.
One of my courses in university was an applied course after the regular semester finished where we did just that: travel rural BC. During my third year of my Bachelor of Tourism and Recreation Management degree the opportunity came to be part of this course. Having grown up in rural Alberta participating in the course matched my interests. I thought the information about TRIP would be useful to share with ACE Communities as some of Alberta’s rural communities look for tourism as one economic support. The TRIP project also reflects similar areas of ACE Communities in connecting and learning from one another, a community of practice.
The overall premise of the Tourism Research Innovation Project, or TRIP, is to “address the need for enhanced knowledge exchange in tourism development within rural areas in the province of British Columbia, and is intended to act as a model for similar in rural communities throughout Canada” (http://trip-project.ca/). The project has many funders both provincially and federally, but the real support comes from the rural stakeholders in their exchanges with one another.
TRIP objectives include: (http://trip-project.ca/)
- Mobilize information and resources in tourism development within rural communities;
- Understand the realities of rural tourism development through dialogue with community leaders and tourism entrepreneurs;
- Document case studies and innovative tourism practices and sharing them throughout the province;
- Link academic and non-academic partners in rural tourism development in British Columbia;
- Reshape policy, planning decisions and education programming in BC to reflect the needs of tourism development in rural areas.
What does this mean? Students, professors, and liaisons work with rural stakeholders before, during, and after the three week trips to gather and share information and resources, as well as connecting people with one another. The extension trips are entering a fifth year where another group will be “hitting the road”. Some of the greatest learnings came from the local stakeholders and not the text book. It was amazing to see how innovative, resourceful, and strong people were when faced with adversity when local resource based industries closed down.
I would have to say my most amazing experience was the day we visited Likely, BC. It was amazing because of the rural hospitality, warmth of the residents, and the connections that were made. This small community in the Cariboo-Chilotin region has managed to stay viable in unique ways. Likely is rich in natural resources and many out-door enthusiasts have flocked there. As well, a community forest was formed to create jobs for local people. The community residents really take time to listen to one another during community meetings and take steps to move forward on the residents’ recommendations. As a result, some of the residents of Likely have continued to be a part of other students’ lives with various projects.
To me, the example of Likely and TRIP demonstrate how important it is to connect and network with rural communities. Not only is it important that rural communities connect with one another, but links between urban and rural need to be formed. These connections create a community of practice: a place where communities can share and learn from each other’s experiences. If rural communities, and urban, stay individualistic these learnings only benefit a few, rather than many.
So, next time take a TRIP… a RURAL ALBERTA TRIP!
